_...................................................................................................................... Challenge: How can digital and social media strategies accelerate a company’s
growth and unleash greater innovation from its people? Best Buy’s senior
team wanted to fundamentally transform the enterprise to take advantage
of the collective wisdom of its over 130,00 technology savvy employees.
It was also transforming from the era of “selling boxes” to a digital
services era where the whole product included support, entertainment,
mobile solutions, and evolving services. Best Buy had to develop new
strategies, gain internal support and excitement for them, and then
build tangible programs for employees, developers and customers to
deliver on that vision.
Solution:
Peter Hirshberg and team partnered with Best Buy to help define its
social media narrative and strategy and then share those insights with
business leaders as part of a strategic communication and change
management effort. Best Buy CEO Brad Anderson went on the road with
Hirshberg to present these efforts at the Google Zeitgeist conference in
California and at the DLD conference in Munich as part of this effort.
We then helped Best Buy develop and introduce its groundbreaking Remix
program and are now working with them on the future of video
entertainment and sustainability programs.
When Best Buy turned to self-organizing employee networks it found found great ideas came from the edge of the organization. Often with more expertise and passion to get a project done than in the traditional IT organization." Its all about fast prototyping and trying new ideas.
This video catches Best Buy in the act of rapid self discovery of all the ways social networking techniques can drive internal innovation in the organization. Market places, employee networks, predictive markets all challenge transitional top-down command-and control management thinking. The at of filming the picture at Best Buy helped management realize how far along they were with innovation and experimentation.
