25,000 people came to San Francisco to take a look at the Creator's Project. This is Chris Milk's piece, The Treasury of Sanctuary. The mayor came along and he was amazed that such a big part of the city was interacting and playing with this, and it really suggested a lot of opportunity. It’s feasible to pull this stuff back into public space and create a canvas of possibilities. Marshall Mcluhan said that, "Augmentation breed amputation." You're sitting in your car and it's like you don't have legs. I think we have a chance to make cities more about storytelling and art. In fact, storytelling in place is kind of an old human trick. 30,000 years ago, in the Caves of Lascaux, we did it. You can imagine moving down that city with a flickering torch to see what it's like. This is the experience designer's view of that. New York City is on to this; they have a request for a proposal for a full digital lighting district. In San Francisco, this is central market. Twitter just moved to the center of the city and yet it’s blighted. A number of us in design, tech, and real estate are introducing a ballot proposition to create the first digital arts district in the nation; a permanent area that will be 1800 feet long, 60 buildings, 85 digital surfaces. One big virtual display that can be used for telling stories or art, with 40% dedicated to advertising. We’re just beginning to explore what can be, but it’s clearly a really interesting canvas that can be created. By the way it has to be a ballot proposition because 30 years ago San Francisco banned all forms of electronic signs because of urban renewal.